Margaret Fuller once said: “Today a reader, tomorrow a leader.” Statistics show that 83% of low-income students read below the proficient level by the end of third grade. As a result, about 6.6 million low-income children are at a risk of not graduating from high school on time. We all know how important an education is to the young people of today and what better way to jumpstart a lifetime of entrepreneurship then by diving into a good book? The team at NFTE has come together to review some great books on the growing field of entrepreneurship and share our thoughts with you! If you’d like to suggest a book for our team, email us at blog@nfte.com [1] and let us know!
“Psychologists have discovered that our minds are ruled by two different systems – the rational mind and the emotional mind – that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort – but if it is overcome, change can come quickly. In Switch, [authors Chip and Dan Heath] show how everyday people – employees and managers, parents and nurses – have united both minds and, as a result, achieved dramatic results.”
The bestselling authors of Made to Stick have picked apart the science of enacting change in their latest book, Switch: How to Change Things When Change is Hard. This how-to book compiles dozens of compelling dilemmas, from business practices and medical procedures, to student performance in school, child malnutrition, and even housekeeping methods. Through the use of witty, story-driven narratives, the Heaths illustrate how their change tactics can work in even the toughest situations.
This book is cleverly divided into three sections, representing the factors that drive our decisions and thus, influence change: Direct the Rider, Moti