Entrepreneurial Mindset Domains
If you’ve recently taken the NFTE Entrepreneurial Mindset Index™ (EMI) to assess your strengths, this page is a companion resource and is intended to help you understand your results. As a reminder, the EMI is a formative resource to help you have more awareness about your entrepreneurial mindset. Research shows that entrepreneurial behaviors can be taught and learned. The key to developing the Entrepreneurial Mindset is learning about the mindset domains, reflecting on your own mindset, and practicing the mindset in your life!
While you may have multiple entrepreneurial mindset domains that complement you, use the results of your EMI report to find your Entrepreneurial Archetype below. Of the six domains that measure entrepreneurial confidence, your EMI report points to your top three areas of strength.
Click to select your top three domains and we’ll highlight your EMI archetype below so you can learn about entrepreneurs who are most like you!
& Problem Solving
Category 1: Investigators
Investigators have a talent for thinking objectively, evaluating and analyzing opportunities, and discovering new solutions to customer pain points. Need to think through a complicated process? Need an objective opinion? Ask the investigator.
analytical lens to see past established barriers and ways of doing things to anticipate and reduce risk along the pathway to success.
Queen of QVC
Jessica O. Matthews
Category 2: Adventurers
Adventurers carry a number of talents and skills in their entrepreneurial tool kit to take a product or service through the journey from idea to success in the marketplace. Some adventurers are innovators and some are great advocates of innovative ideas.
Magic Johnson Enterprises
Promoters see through barriers to generate powerful ideas. They have more than ideas, however; they have the analytical skills to manage risk along the path to success.
Jennifer Lambert &
Category 3: Navigators
Like Adventurers, Navigators use a range of talents and skills to successfully chart their entrepreneurial journey. They spot opportunities, find innovative ways to capitalize on them, and have what it takes to create buy-in with stakeholders.
CEO, Spatial Labs
Madame CJ Walker
Venus & Serena Williams
Dr. Eric Thomas
Bobbi Brown Cosmetics
Category 4: Visionaries
“What if?” is the favorite question for Visionaries. They don’t let established ways stand in the way of great ideas. They don’t just stop at the idea phase, however—they test their ideas to ensure they will be a success.
Shark Tank Group
Does your archetype describe you?
Do you like the idea of being this archetype?
Which archetype you would most like to be?
Which archetypes would form a “dream team” for your business idea?
What kinds of careers would be a good fit for your archetype?